Global High-Tech Marketing: An Introduction for Technical Managers and Engineers

By (author): Jules Kadish
Global High-Tech Marketing: An Introduction for Technical Managers and Engineers

Copyright: 1993
 Pages: 208
 ISBN: 9780890067048

Artech House is pleased to offer you this title in a special In-Print-Forever® ( IPF® ) hardbound edition. This book is not available from inventory but can be printed at your request and delivered within 2-4 weeks of receipt of order. Please note that because IPF® books are printed on demand, returns cannot be accepted.

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Description
Export marketing holds the promise of vastly increased sales and market share for companies of all sizes. This book gives you the tools you need to go from ground zero - virtually no experience in international marketing - to the point where you can confidently pull together an effective plan for marketing your products abroad.
Table Of Contents
Strategy and Organization. The Profit Impact of Marketing Strategy (PIMS). Channels of Distribution. Selling to Foreign Markets. Three Marketing Cases.

Author

  • Jules Kadish Jules E. Kadish received his B.Eng. from McGill University and did post-graduate work at Northeastern and Harvard Universities, as well as M.I.T. He worked for Raytheon and Scientific Atlanta before retiring as International VP in 1991. He is the author of Global High-Tech Marketing (Artech House, 1993).