Export marketing holds the promise of vastly increased sales and market share for companies of all sizes. This book gives you the tools you need to go from ground zero - virtually no experience in international marketing - to the point where you can confidently pull together an effective plan for marketing your products abroad.
Strategy and Organization. The Profit Impact of Marketing Strategy (PIMS). Channels of Distribution. Selling to Foreign Markets. Three Marketing Cases.
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Jules Kadish
Jules E. Kadish received his B.Eng. from McGill University and did post-graduate work at Northeastern and Harvard Universities, as well as M.I.T. He worked for Raytheon and Scientific Atlanta before retiring as International VP in 1991. He is the author of Global High-Tech Marketing (Artech House, 1993).