Develop the economic and planning knowledge you need to successfully bring new products to market in the potentially unstable environment of telecommunications deregulation. This ground-breaking book presents the full interpretation of the law, evaluates the Act in its entirety, and addresses the economic implications for prospective market restructuring, impending competition, and strategic planning. You'll learn the full significance of this reform act as the narrative systematically covers each stage of telecommunications deregulation. The book provides the comprehensive evaluation you need to: Forecast market trends in telecommunications supply and demand; Estimate the costs of new product development, pricing, and distribution; Design strategic plans to maximize emerging market opportunities; Apply appropriate forecasting methods in relation to competitive threats; Identify the elements likely to have the greatest impact on future mergers, acquisitions, alliances, partnerships, and new business formations worldwide. The global nature of today's marketplace makes this book a timely, valuable information resource for a wide variety of readers worldwide. It demystifies the restructuring of the industry and explains the new rules of competition for business executives and managers, venture capitalists and investors, economists, engineers, marketers and market researchers, strategic planners, corporate trainers, and regulators and regulatory attorneys - both inside and outside the telecommunications industry.
1. Telecommunications Deregulation - An Era Begins: Historical Overview of Telecommunications Deregulation. Social Dimensions of Telecommunications Deregulation. Economic Dimensions of Telecommunications Deregulation. Telecommunications and National Transformation. The Limitations of Economic Analysis in the Post-Industrial Era. 2. Analysis of the Telecommunications Act of 1996: The Meaning and Dispute of Telecommunications Deregulation. The Pre-History of Telecommunications Deregulation - 1876-1934. The Communications Act of 1934 - Foundation of Telecommunications Law. Divestiture and Communications Policy - 1984-1996. The Administrative Procedures Act and Telecommunications. The Politics of Telecommunications. Statutory Law and Telecommunications Transformation. ; 3. Market Structure and Competitive Behavior: Fundamentals of Market Competition. Market Environment and Organizational Behavior. Market Environment and ProductIntroduction. Strategic Decision Making and Market Planning - A Methodological Alternative. Strategic Decision Making and Market Planning - A Conceptual Challenge. Telecommunications Market Planning - New Markets and Products. ; 4. Economic Tools for Telecommunications Professionals: Overview of Macroeconomic Analysis. Overview of Microeconomic Analysis. Telecommunications Demand and the Substitution Effect. Telecommunications Indifference Curves. A Comment on Economic Tools for Telecommunications. ; 5. The Economics of Consumer Demand for Telecommunications: Determinants of Consumer Behavior. Household Consumption. Organizational Consumption. Monitoring Consumer Behavior - Standard Versus Emerging Techniques. Diffusion Rates for Communications Services. Emerging Issues in Consumer Behavior. Consumer Demand and Changing American Tastes. Demand for Telecommunications Services in the Post-Act Era. Consumer Demand and Changing Global Tastes. ; 6. Telecommunications Market and Competitive Research: Market Versus Competitive Research. The Methodology of Telecommunications Market Research. Current Issues in Telecommunications Market and Competitive Research. Linking Market and Competitive Research to Strategic Planning. Current Studies on Telecommunications Market Demand. Multiorganizational Tracking of Consumer Demand. Adaptation to Competition and Change - Established Versus Emerging Firms. ; 7. Forecasting Telecommunications Market Trends: Telecommunications Forecasting. Wireless Telecommunications - A Case Study in Forecasting. Lessons of Telecommunications Forecasting. Forecasting Competitive Bidding - The Case of Electromagnetic Spectrum. Environmental Scanning, Forecasting, and Strategic Planning. ; 8. The Economics of New Business Formations: The Economics of Convergence. Venture Capital and the Telecommunications Industry. Telecommunications Business Opportunity Paradigm. The Coming of Tertiary Economic Analysis. The Synergies of Telecommunications Development. ; 9. The Economics of International Business Formations: The Economics of International Convergence. International Telecommunications Regulatory Overview. International Business Formations. Venture Capital and International Telecommunications. International Telecommunications Business Opportunity Paradigm. Deregulation and International Telecommunications Marketing. The Emergence of NII/III Cooperation. ; 10. Telecommunications Deregulation and Market Planning - A 10-Year Forecast: A Macroeconomic Profile of Telecommunications Services. Future Demand for Telecommunications Services. The Foundation of Future Telecommunications Services. ; Appendices;
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James K. Shaw
James K. Shaw is an associate professor and the director of the applied economics program at the University of San Francisco. He holds an A.M. in communications from Stanford University and a Ph.D. in political science and managerial science from the University of Nevada.