Take an inside look at the underlying processes behind telecommunications service development, learn how to build a successful service within your organization, and better organize and manage the service delivery effort with this practical new guide. Written by a seasoned telecommunications expert with two decades of professional experience, this book identifies and describes the two elements that make up any new telecommunications product - the network service, and the service delivery processes. This book shows how both of these elements must work, and work together, before a service can be considered ready-for market. Whether you're at the engineering, executive, marketing, or managerial level in the communications industry, you'll appreciate the book's clear, easy-to-read style as it discusses the unique challenges involved in providing telecom services in today's volatile market. World-Class Telecommunications Service Development not only examines what's involved in actually constructing a product at the network service and the service delivery levels, it also examines what's involved inside the organization to manage a complex development project successfully. Each of the six phases that make up the typical product development cycle are described and analyzed. along with the organizational and teaming issues that determine a successful project. Organized in seven complete sections, World Class Telecommunications Service Development successfully blends both the practitioner and the managerial levels views into a single volume. This timely and critically important new book from Artech House answers the question of what it means to be a world-class service provider in today's dynamic environment.
Opportunities and Challenges in Today's Telecommunications Industry. The Telecommunications Industry - What's Ahead. The Challenge of Development within the Telecommunications Services Environment. A Framework for Telecommunications Service Development. The Product Development Orientation. View into Product Development. The Cycle and Phases of Product Development. Deciding what to Build. Evaluating Opportunities (Phase 1). Defining the Product and Determining Feasibility (Phase 2). Issues of Product Definition and Design (Phase 2, continued). The Service Delivery Process. The Processes of Service Delivery (Phase 3). Designing Processes Requirements (Phase 3). Tools and Techniques for Mapping Processes (Phase 3, continued). Issues and Approaches to Process Development. Integrating and Automating the Service Delivery Process. The Environment of Service Creation & Delivery. Telecommunications Management Network. Preparing for Market. Into Development (Phase 4). Implementing Quality Services (Phase 5). Launching the Service (Phase 6). Product Development inside the Organization. Organizing for Product Development. Building Teams that Win. Approaches to Rapid Development. Beyond Product Launch: Completing the Development Cycle and Managing the Product In-Life. The World Class Service Provider.